Mealy mouthed men and marketing
Posted by Nik Myles on Tuesday, December 22, 2009
Under: General
Just been reading up on the fiasco at Buckie Thistle, all perfectly encapsulated (when isn't it?) on 200%. It seems unnecessary for me to add further words when Ian has already written so eloquently, but I couldn't let it pass.
The web is full of video of football matches, of varying quality. Both the football and the footage, that is. And whilst the authorities at the top end of the market may feel they are protecting their "product" by trying to limit such footage, those who seek to emulate them further down the footballing pyramid are showing such a chronic lack of understanding of marketing and the power of the internet that one has to wonder if we are living in two separate worlds.
Quite what was Highland League secretary John Grant thinking he was protecting? His argument that David Smith was infringing the club's copyright was at best ill-informed, showing all the hall marks of the back-street lawyer. According to the UK Copyright Service website "The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used." Meaning that the footage is Mr Smith's to use as he sees fit, and it is any subsequent misuse of his footage that should be worrying the teenager, not the source of his material.
What the league secretary is getting his knickers in a twist over is actually a matter of rights. No one disputes that the Highland League have something which would be of interest to others outside the confines of any given match. The Highlands being the Highlands means that not every Buckie fan will get to every Buckie game. Furthermore, people move away, and still want to stay in contact with their club. The dawning of the internet has made this incredibly easy, and clubs can now communicate with fans across the globe at the press of a key. But you don't need me to tell you this. But if Buckie Thistle have agreed to having their games filmed, for free, and then having the highlights posted online for the delectation of anyone who wishes to seek them out (the footage below of a pre-season game against Inverness Caledonian Thistle currently has slightly less than 500 views), then the fight is surely between the club and the league.
In : General
Tags: "highland league" "buckie thistle" "video"
